Image: Loren Orsillo, 2020 ACE Open Studios. Photo: Jessica-Clark.
  • $ 540.3 M

    total value of private sector support for the Australian arts and cultural sector

  • $ 234.6 M

    total value of cash donations increased by 28% compared to Giving Attitude 1

  • $ 102.5 M

    total value of cash sponsorships increased by 7% compared to Giving Attitude 1

56% of organisations financial results were impacted by the pandemic

The final four months of the 2019/20 financial year were impacted by the COVID-19 pandemic. This was a time of significant challenge as 55% of all arts and cultural organisations reported a decline in overall revenue of an average of 45%. 


of arts organisations reported in the Financial Year 19/20


of arts organisations reported in the Calendar Year 19

Image: Burning Country, Lucinda White. Photo: Warlayirti Artists.

$23.4 million increase in spending on fundraising

Arts and cultural organisations are spending more on fundraising with a $23.4 million increase from Giving Attitude 1.

Image: C.R.U.S.H theatre making intensive. Crossroad Arts, Mackay QLD. Photo: Jim Cullen Photography.

Arts and Cultural Profile

Results indicate that 70% of arts and cultural organisations in Australia have a turnover of less than $250,000. Understand the arts and cultural landscape in Australia through the size, location, activities, primary focus and key characteristics of the industry.

Volunteer and pro bono hours fell in value by 31%

Pro bono hours contributed to 33% of support hours in the 2019 calendar year, but only 16% in the financial year 2019/20. This is likely because COVID-19 restrictions forced venues to close, while capacity limits were in place when restrictions started to ease.


$124.3 million volunteer and pro bono dollar value in Giving Attitude 2


$180 million volunteer and pro bono dollar value in Giving Attitude 1

54% of arts organisations see the importance of private sector funding

High agreement with the importance of private sector funding has significantly increased, in comparison to 46% reported in Giving Attitude 1. The strengthening of knowledge and experience of, and success in, private sector funding was led by a general improvement with fewer low responses and more moderately agreeing.


of organisations don’t have fundraising strategies or improved their profile-raising activity


of organisations created internal fundraising strategies and improved profile-raising activity

Image: TRACKS Dance, In Your Blood. Photo: Duane Preston

Income Analysis

The total value of the arts and cultural industry turnover was estimated to be 2.7 billion in the 2019 calendar year and 2019/ 2020 financial year, with private sector support reaching $540 million. Deep dive to learn more about the trends found in cash contributions, income sources and private sector support attributions.

31% organisations found it difficult to find fundraising staff

In Giving Attitude 2, fewer organisations found it difficult to find fundraising staff (31% from 42% in Giving Attitude 1) or to retain skilled staff (6% from 12%).


don’t have a dedicated fundraiser on their staff


have a dedicated fundraiser on their staff

Image: ENCOUNTER, FORM Dance Projects. Photo. Heidrun Lohr

29% want skilled and experienced staff

By having more skilled and experienced staff and volunteers, arts and cultural organisations believe they would have a greater capacity to undertake fundraising activities.

22% reported that board members discussed fundraising strategies monthly

The role of boards in fundraising is always contentious and a key area of improvement to work towards in future years. It was reported that 13% board members donated frequently, while 32% did so once a year.


of board members participate in fundraising


of board members don’t participate in fundraising

Image: Anni Hagberg, The Design Files. Photo: Amelia Stanwix.

Fostering Success in Fundraising

Insights show that securing the right skills and expertise was the main challenge facing arts and cultural organisations when seeking private sector support. The most common fundraising activity was directly approaching individuals for donations (77%). Drawing on the context of the COVID-19 pandemic, a major impact on attitudes can be seen in this section.

About Giving Attitude

Learn more about Giving Attitude 2 research methodology and survey design.

Explore Giving Attitude data

Explore the data from Giving Attitude 2, and compare it across surveys, analyse trends, and share your insights using our interactive Giving Attitude dashboard.

Take Giving Attitude offline

Read a detailed presentation and analysis of the survey results by downloading the Giving Attitude 2 PDF Report.